Being a part of an exhibition with hundreds of displays, similar stands are easily overlooked. Wanting to stand out, Cadillac, Chevrolet, and GMC were looking to add another level of engagement for the auto-enthusiasts visiting their stands.
Through multi-touch screens, attendees were able to choose models, customise the interior and exterior, flip through their catalogues, and see a 360 view. They were also able to access the maintenance and service fee information for the models and request quotes. The sleek and crisp design of the different applications matched the identity of each of the individual brands.