BMW required a solution for creating a showroom as a state of the art as its automobiles. The goal: provide an engaging showroom that allowed visitors to interact with the BMW brand in a new way—a way that put visitors in the driver seat before even opening a car door.
With the help of SensyTouch multi-touch technology, Neolabs custom-designed a sophisticated software solution wrapped in an ultra-sleek display to enhance BMW's showroom.
The high-def graphics and responsive multi-touch interaction brought the BMW showroom to a new level of engagement—one beyond brochures and catalogues. This solution added elegance, fun and functionality to the showroom experience—all qualities worthy of BMW.