software development

BMW Interactive Showroom

Our project for BMW enables visitors to digitally engage with the cars and live a memorable and fun experience through an interactive showroom application.
Challenge
BMW required a solution for creating a showroom as a state of the art as its automobiles. The goal: provide an engaging showroom that allowed visitors to interact with the BMW brand in a new way—a way that put visitors in the driver seat before even opening a car door.

Solution
With the help of SensyTouch multi-touch technology, Neolabs custom-designed a sophisticated software solution wrapped in an ultra-sleek display to enhance BMW's showroom.

The high-def graphics and responsive multi-touch interaction brought the BMW showroom to a new level of engagement—one beyond brochures and catalogues. This solution added elegance, fun and functionality to the showroom experience—all qualities worthy of BMW.
Let's build a new experience together
Feel free to reach out to us.
Phone: +61 413 075 745
E-mail: [email protected]
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